the extraordinary story of radha daga and triguni food - how to dehydrate food
At the age of 60, when people retired, she decided to become an entrepreneur.
At the age of 75, when people like to sit at home and relax, she commutes to the factory for an hour and a half.
When people of her age complain about the pain, she always walks around the factory.
Instead of even using the elevator, she took the stairs. That is 75-year-
Old for you, founder.
Managing director of Triguni Foods, and women behind the magic Upma and the Magic Biriyani familiar to Indigo air travelers.
Sitting in a simple office in her factory, decorated with photos of her mother (
Arrow than more in ash RAM)
Daga told her who she thought her mentor was and her startup started in 1987 when she launched Chimise Exports--
Invest about Rs 90,000 in garment units.
I don't know when I started dreaming of becoming an entrepreneur or doing something on my own.
I now know that it takes time to realize my dream.
Only when the right time comes can you do what you want to do and realize your dreams.
At least this is the case in my life.
As a child, I want myself
Listen only to what my mind or soul desires.
I never follow the words of the elders or my mentor blindly.
Maybe it has something to do with my growth.
Under the leadership of my mother, I grew up and studied in the dojo of o'robindo. One thing my mother taught us was to listen to us forever.
We are actually Marwaris settled in Uttar Pradesh because my father B. N. Maheswari is IAS (
Administrative services in India)
Officials from UP cadres
As he was often transferred, I grew up in my grandparents home near Merat.
The turning point in my life was that on the day of India's independence on August 15, 1947, I happened to go to Pondicherry's mother dojo.
I went with my grandfather, who was a member of the Congress party and fought for the independence of the country.
The split Image shocked him so much that on the day India won independence he wanted to leave and be with his mother.
I remember our trip to pondicry.
He brought 30-
40 people at Meerut, all of us got on a train from above so we could be with our mother on the 15 th at Pondicherry.
Although I am a little child, the image of the mother, the tranquility on her face and what she said have had a strong impact on me.
But my father was only able to visit his mother in 1953 and I also went with him because I kind of liked the atmosphere of the mother's dojo.
I think on the third day of our play, mom met our children.
I told her in Hindi that I wanted to stay at the dojo with her.
My mother didn't understand Hindi, so she asked others what I was talking about.
She smiled at my request.
It was the first time I had expressed such a wish, and I didn't tell anyone at home until then.
I insisted on staying at the dojo and my father had to go back without me.
So my education started at Ashland school where I learned French, English and many other interesting things.
No matter what I am today, no matter what I have achieved in my future life, it is because I accepted the foundation in the dojo.
It was a place where a child was free to do what she wanted and dream without boundaries.
While no one has imposed any restrictions on us, our actions are so disciplined that now one cannot help but ask why all our children do so.
The atmosphere of freedom and freedom makes the mind think and think.
The mother wants every child to do so;
Have a mind without boundaries.
Ashram has made me a person who can think without fear, but with discipline and structure.
I really like the life of the dojo, even if I was a college student in Himachal state, I used to go there during the holidays as if it was my real home.
I didn't go there to charge until I got married at the age of 20.
The only condition I agree with marriage is that when I think the mother is my Holy Mother, the mother should approve it.
Great changes have taken place in life after marriage, just like all women in India.
When my husband Ramesh Daga worked with Hindustan motor, I first moved to Kolkata with him and then to Madras, Chennai today.
I can't sit at home idle because I always have the desire to do something substantial.
As a professional woman, my life started with a travel agency, first half day, then I became a full time femaletime employee.
I started my work mainly to prove to myself that I was capable.
Then, of course, there is a desire for independence both economically and spiritually.
I 've always wanted to do something on my own, give people work and make a difference in their lives.
To make people aware of the dignity of labor, I want to start something myself.
In those days I feel like most people don't want to work hard and they prefer to make life easier.
It all started with a friend of mine who lives in the US asking me to help her ship her silk shirt from here.
So, I purchase shirts from different places and ship them to her.
This is the beginning.
Then I thought, why didn't I start a unit myself in 1987 instead of sourcing from other units
When I was in my forties, I started exporting. This was my first venture. -
Invest about Rs 90,000 in garment units.
At that time, exporting clothing from Chennai was a lucrative business.
My friend in the clothing industry gave me a job and that's the beginning of my journey as an entrepreneur.
I also think I can work for a lot of women through the clothing department.
What's interesting is that I'm not doing anything as a business.
Just social work--
Employment opportunities for poor women.
I know I do an entrepreneur job, but I call myself a social worker.
But one thing I particularly emphasize is that we should work like real professionals and the shirts we make should be of good quality.
I am happy that I can change the lives of many women and also make customers happy with our high quality products.
Soon, I realized that I would not be able to give my workers a generous salary unless I tried to make a good profit.
At that time, some of my friends introduced me to some foreign buyers and I started to export directly from my unit.
I also changed my name to our company as Chimise Wutong Pvt. Ltd.
The growth in this sector exceeded my expectations and we quickly produced 2,000 shirts a day and exported them all over the world.
As the export grows, I want to move to my own factory from the rented factory.
But it was a ordeal to build my own factory because even if I was a successful exporter, no bank was willing to lend me a loan.
They thought it was a risky idea to give me a loan.
Although all banks are talking about how to help women entrepreneurs, my experience is not good.
I am proud to say that I built my own factory with my own profits and my own money.
That's why I say that if you work sincerely and passionately, your dreams will come true.
That's what my life tells me.
My exports have been successful, money has been flowing in, and my factory is ready step by step.
I bought all the machines myself and hired more women.
By 2002, our factory is ready.
Having our own factory is a dream come true for any entrepreneur, and when we move from the rented house to our own factory, it is a happy day for me and my people.
It is very important for me to take care of the people who work for me.
I want to improve their lives.
For me, this is more satisfying than the profit I make.
The most satisfying part of my journey is that those who were with me when I started in 1987 are still with me.
I see them as my children and I think it is my responsibility to take care of them.
That's why I decided to build an apartment for many of my staff after building the factory.
Only because they have worked tirelessly for me can I make a profit.
I decided to call myself once the factory was ready
I'm no longer a social worker.
Despite my great success as a garment exporter, this is not my dream.
Even before I started working as a social worker, even before I started exporting clothes, I had a dream deep inside of me to be a food entrepreneur.
I don't know what makes me choose food if you ask me.
That's my dream. -
Become an entrepreneur in the food field, although I didn't know how to cook when I got married.
Initially, I didn't know what I would do as a food entrepreneur.
I have new ideas every day, from making chips to jam and jam, and the idea has been changing.
Then I realized that I had to do something very innovative in order to compete with well-known businesses in the food industry.
A few years ago, when I expressed my desire to be a food entrepreneur, my husband asked where I had no money to realize my dream.
So, I tell myself that when I save enough money from the exit, the clothing exit is enough;
It's time to chase my dreams.
I was 60.
Yes, I started my career as an entrepreneur when people retired from work.
As a food entrepreneur, the beginning of my journey was very exciting and challenging.
In 2010, for this purpose, I transformed a small room in my garment factory, and my chef and I began to try.
We have a small machine that can dehydrate food.
Our idea is to create real food with a longer shelf life.
At that time, my idea was to make dehydrated home food for students and work professionals.
When the product is ready, we do research on our target group and then I realize that what we are following is an expensive process.
We went ahead and tested that the first successful product we prepared was lemon rice, then biryani, tamarind rice.
I named my venture company Triguni Food Pvt Ltd and the product is Eze Eats.
On 2012, by the grace of God, IndiGo Airlines got to know our biryani and they contacted us.
This is a product that is ready in 8 minutes when you pour hot water into the cup.
This is a perfect product for them.
So as our first customer, we got one of the biggest names in India.
The initial order was small. -
For a month, just 2,500 cups of biryani and tamarind rice.
The customer responded very well and Indigo was also very satisfied with our products.
We created upma in 2013 when Oroville requested it, but it was eventually indigo that started ordering.
We have the brand Eze, But IndiGo loves Upma so much that they name it the magic Upma, which also magically changes the fate of our company.
They bought 150,000 cups of upma and biriyani from us a month.
As orders grew, I began to invest more and more in machinery and clothing exports slowed down.
By August 20, I had completely closed the clothing department and became a 100 food factory.
Today we have the ability to produce 9,000 cups a day. Eighty-
5% of our turnover of Rs 11 is from Indigo and the rest is from retail stores. Our products (
We have about 14-15 products)
In retail stores in Delhi, Mumbai, korkata, Chennai and Bangalore, the shelf life is 6 months. Our dal-
Chaval went to the Netherlands, Singapore and the UAE.
When I try to export a brand that is relatively unknown to the customer, I need time to conquer the new market.
However, everyone who has tasted our food likes it very much.
So, there is acceptance, there is hope for acceptance.
I think this technology is a preparation for the future. to-
As more and more couples are working, they don't have time to cook delicate meals, so eat the market.
Most importantly, our products have no preservatives and 100 are natural. -
Closest to home-made food.
Dream is my passion, I pass on my passion for quality to the people who work for me so that they will also dream like me and be passionate about starting a business.
If an entrepreneur can make her work as passionate as she is, then half of her work is over.
Not one person, but her team, the one who works to make it happen, I have a team with 130 people dreaming with me.
It's my dream to be an entrepreneur in the food industry.
I pursue my dream, and now I realize it.
I have no other dream to achieve.
I have no plans for any other adventures.
Second thought, I feel that my dream will never end.
You don't exist if you don't have a dream.
You need dreams to look forward to in life.
My dream is to see our food reach its potential.
This is my child and now it can stand on its legs, but I want to see it grow, walk, run and reach its true potential.
Many people asked me why I decided to become a food entrepreneur when I was 60.
That's because food is my passion, and that's what I dream of doing all my life.
My dreams are somewhere in my heart, but I didn't see my dreams bloom into reality until I was 60.
Now, my husband is retired and he enjoys his retirement when I work full time.
When I was 75 years old, I was passionate and energetic about my work, because work was like a multivitamin to me.