hershey kissing chocolate goodbye? - beef jerky dehydrator
by：IKE Food Machinery 2020-01-18
Hey, time traveler!
This article is published in 4/6/2016 (1147 days ago)
Therefore, the information in it may no longer be up to date. Hershey, Penn.
Smells like chocolate.
The street lamp is shaped like a good kiss, and there is a name like Coco Avenue on the road.
So Hershey is a bit strange.
Landmark of 122year-
The old candy giant, whose annual income has grown to $7 billion, sells peanut butter chocolate, almond chocolate and regular chocolate, spends most of its time in a snack that is not chocolate in the future.
Beef jerky in Hershey.
With sugar widely labeled as health, Americans cut candy, and Hershey saw sales decline in 2015 for the first time in more than a decade.
To help turn things around, the company is betting on a growing appetite for dried meat.
"If it says protein, consumers buy it," says Carl Jorgensen, director of global health strategy at Dimon, a retail company.
Marketing company located in Stamford, Connecticut.
"This is something that must be done well.
"Americans, especially millennials, prefer to eat snacks than ever before, rather than sitting down and eating three meals.
Hershey hopes to follow this trend.
The company is launching a snack bar made of acai berries, a trail mixture featuring small pieces of Reese's Peanut Butter Cup, and Mexican almonds and pumpkin seeds coated with protein.
The goal is to bring snack income to $2 billion and grow even as the US economy grows. S.
Consumption of chocolate has declined, with beef jerky and other meat products coming from one quarter.
Hershey acquired Krave Foods in early 2015, a high-end beef jerky manufacturer with sales of about $35 million.
Krave, based in wine country, California, puts Hershey in fast-growing meat-
Snack category and give the company access to Whole Foods customers.
Hershey said Krave could be a $0. 5 billion brand.
Sales of meat snacks have surged in recent years as dried meat has lost its image of salty, overprocessed gas
The station staple food is reimagined as a convenient snack with low carbohydrate content and high protein content.
Hershey plans to launch a series of meat stores later this year.
Consumer consumption has decreased.
Traditional food and snacks are more, and they are looking for sources of protein, "said Michelle Barker, president of Hershey North America.
"These things are going to ebb and flow, but the protein will stay here.
"Chocolate consumption in the United StatesS. has flattened.
According to the Chicago IRI, the increase comes from higher prices, rather than people eating more chocolate. based market-research firm.
With the drop in sugar, consumers have turned to higher-end dark chocolate products that are considered healthier, according to Jared Koerten of Chicago
Analyst at Euromonitor International.
Hershey acquired brands such as Brookside to increase its premium chocolate products and expand to snack bars, but it is a crowded market, Koerten said.
"Hershey is facing a difficult battle," he said . ".
It is not clear whether eating snacks can save time.
On the one hand, snacks make up about in Hershey's American market. S.
Business last year
In Hershey, almost all sales come from selling chocolate in the United States. S. , and an ill-
The company's expansion in China last year led to a loss of $98 million in its international business, with analysts predicting another loss in 2016.
Today, at the company's headquarters on East Chocolate Avenue, a bowl of candy everywhere has never been far away, and Hershey executives are eager to talk about their new snacks.
But they also quickly clarified this: Hershey is still a chocolate company to a large extent.
It's still the first.
Selling chocolate candy in the United StatesS.
Nearly three markets are under control.
Even at $2 billion, snacks accounted for only about one quarter of Hershey's sales in 2015.
However, a fact cannot be ignored.
The number of chocolate candy eaten in the United StatesS.
According to IRI data, the decline last year has continued to decline so far in 2016.
With the bad reputation of sugar, Hershey sees its future in snacks such as beef jerky. —